Feeding the Beast. (Instantly)

Sue Perkins waved an enforced and indefinite goodbye to twitter this week as the Motor-freak Lunatic Fringe showered her with death threats on the popular social media tool. Her crime? She was linked, falsely as it happens, as the favourite to replace the prophet Jeremy Clarkson as the new Top Gear host. Clarkson’s disciples can’t bear any non-Clarkson replacement for Clarkson, particularly as Sue Perkins happens to be a woman and a lesbian. It’s probably just as well that she isn’t black or Muslim as burning effigies of her could well have littered some of Britain’s streets and social media timelines.

Makes you proud to be British doesn’t it?

You get hounded off twitter with death threats for having the sheer arrogance to be punched by Lord Clarkson for not providing any hot supper to his holiness. Then, for actually not being Clarkson or conforming to the bigotry of the Jesus of Chipping Norton, you can expect exactly the same treatment, if not worse. The story wasn’t even true, indeed Sue Perkins herself said of presenting the show that she, “couldn’t imagine anything worse than doing it.”

Ah, but let’s not let the facts get in the way of a good story!!!

In 2015 that old media line probably couldn’t be more relevant. In the old days, before social media, the internet and making a career out of being a rent-a-gob scumbag like Jon Gaunt or Katie Hopkins there wasn’t much stuff about that was instant. Even instant stuff wasn’t that instant. There was instant coffee, but you still had to wait for the kettle to boil and stir the coffee in the hot water and even then bits of it would still float about the top. Similarly instant custard wasn’t quite so instant, you still had to get the amounts right and boil water and stir etc. Instant cameras were probably a bit more instant but then again you still had to wait for the picture to gradually appear and maybe have to shake the resulting photo about a bit, requiring some effort and possible wrist injury, for an image that wasn’t that great in the end. By today’s standards that definition of instant would probably be subject to the Trades Descriptions Act.

Nowadays, patience is thin and instant is king. People want stuff. Lots of it and they want it not in the future, not now, but then, just then. They need to access stuff “at the touch of a button”, “as quickly as possible”, “instantly”, “superfast”. There’s no time to waste, you must have your stuff now and be ready to move onto the next thing, and the next thing. Who wants to click on something more than once? Just give me it now, one click, speculate as you like, just give me it now before my finger falls off with repetitive mouse click injury.

There’s no time to actually research anything and form a well balanced view. We have 60 second news for God’s sake! There was a time when the opening titles of a news programme lasted longer than 60 seconds let alone the whole news bulletin! It’s instant though isn’t it? Forget any actual detail, or balance or heaven forbid actual facts. Here’s 5 news stories and the weather in 1 minute now go away and get back to watching Celebrity Flag Waving Extra with Stephen Mulhern.

Modern life has become a slave to the instant. The instant soundbite, the instant speculation, the instant social comment, instant news. In return everyone can react instantly too. We’re encouraged to instantly vote, to feedback instantly and so there is a prevalence to take information in instantly and to instantly like, hate, comment and worse still abuse.

There is a notion amongst a significant minority to read something on the internet, social media or to Google something and hit the first link that takes your fancy and believe everything in there and react instantly to it. I think some people must just move from outrage to outrage, spoon feeding themselves a diet of indignation and moral disbelief. Life has gotten faster and there’s no time to do any research anymore or to actually stop and think about consequences or hurt feelings. There’s a whole host of cowardly, faceless, “keyboard warriors” out there who revel in this new world of the instant and the ease of access that social media brings and joyously troll their way through anybody who doesn’t fit to their own personal tastes.

Don’t think this hasn’t gone unnoticed. It’s being gleefully used against us. Corporate companies, politicians and media groups know it and use it to their own advantage. The same lies, rumours and spin used over and over again to be liked, retweeted and shared until it becomes the truth as people can’t be bothered to find out what the facts might actually be. Look at how popular Britain First has become on Facebook. It doesn’t out itself per se as the fascist, far right, thug merchant organisation that it truly is. You actually have to do a little research to become au-fait with that. However, it constantly churns out memes and messages about Britain and the flag and the armed forces and lies about how badly done to white British folk are done to compared to foreigners. People who by and large wouldn’t class themselves as racist or thugs or fascists gleefully like and share this far-right nonsense without batting an eyelid. It callously uses the image of Lee Rigby for its own nasty propaganda, fully aware that’s his family condemn them for using those images and his name for a fascist cause that he didn’t and would never have supported. Ah, but people won’t find that out though will they? They’ll just see the plausible message and the picture of a dead soldier and click like or share in a second. You don’t actually need to think about it, just scroll and click. (We won a war remember against fascism, that’s kind of one of the reasons we have an armed forces.)

Britain First Lite or UKIP as they are more commonly referred to has Nigel Farrage declaring himself as a “man of the people” and “anti-establishment”. “Oooooh! Look at Nigel there all dressed in tweed and with a pint in his hand everywhere he goes!” people say, “He’s one of us isn’t he? Wearing all that tweed and drinking pints of real ale all the time, whatever he does, anywhere he goes, ever. Ah yes! There he is, good old Nige and that glorious tweed that we all wear don’t we? Drinking ale, good British, real ale, in pints, wherever he goes, not litres like in France but proper British pints for tweed wearing, common sense, men of the people. There he is, “The Fage” educated at public school in South London and going on to work in the City, trading commodities, perhaps tweed or real ale, just like us, Mr Anti-Establishment himself, ready to ditch workers rights and really putting two fingers up to the man, ready to dismiss us unfairly with no cause to redress whatsoever…”

The Establishment are cynically luring working class people, in a time of austerity, to blame everybody but themselves for cuts in public services, low wages and an unprecedented housing crisis. Protecting their own (bankers, non-doms, corporate tax-avoiders) whilst blaming immigrants, “benefit scroungers”, attacking the disabled and the working poor. Classic divide and rule. Retweet, share, like and believe. Just don’t check the facts.

Someone on my Facebook timeline, a young, white, working class male, argued that Clarkson was “one of them” and “spoke for people like us”. That of course will be the same Jeremy Clarkson who writes for The S*n, is a close friend and neighbour of David Cameron, supports fox hunting and was one of the invited guests to the funeral of Margaret Thatcher.

There is a whole beast out there feeding us constant information in an instant. It is a bigger beast than ever before and it’s growing. It is largely unmoderated and completely accessible. Now don’t get me wrong, I love the internet and social media and that very accessibility and freedom. We are all feeding it in some form or another, I am doing it now by writing this. It is a beast though and it can bite. Someone feeds it some nonsense about Sue Perkins and the beast bites and claims another victim.

Don’t believe everything you read. Never has this been more relevant and true in today’s society. Except it should probably be extended to read:

Don’t believe everything you read, or see liked, shared, favourited, retweeted, blogged or googled.

There’s a beast needs feeding, right now! It’s hungry and ready to bite.

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6 thoughts on “Feeding the Beast. (Instantly)

  1. One of my biggest pet peeves is when I scroll through my Facebook timeline and see people posting misinformation in the form of a meme. It takes 30 seconds to fact check but people just blindly post things at an alarming rate. I have a “friend” who does this and when I comment with something showing her information is wrong she just deletes her post. You would think she would learn her lesson but she does this with scary regularity.

    Liked by 1 person

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